Somebody get that man a coffee. George Clooney has 99 problems and every single one is related to missing out on Nespresso.
Clooney is back, idly standing around the watercooler Nespresso machine and missing out on coffee. This time, in the brand's global "what else" campaign, it's French actor and Academy Award winner Jean Dujardin foiling his attempts of drinking his favourite beverage. And Clooney - who has been after a coffee since becoming the face of Nespresso in 2005 - isn't having a piece of it, with the campaign showing just how far he'd go for a Nespresso.
An extended, shall we say, cinematic?- version of the TVC is being rolled out on Nespresso's website and on banners across YouTube, Google Display and Facebook, marking the first time the brand is using Facebook to extend the reach of its above the line creative.
The TVC will air on 16 November up until Christmas Day, with a lead 45 second edit for two weeks and a 30 second TVC for the final four weeks. It will be supported by outdoor, cinema and print advertising.
The campaign was created by a centralised Interpublic Group team based in Paris which includes McCann for advertising, MRM/McCann for digital, Weber Shandwick for PR and Futurebrand for brand identity.
In addition Clooney collaborated closely with the brand for the story line, as he does with all of his Nespresso campaigns.
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