The new product has been created as a new 'snack' for the regular Doritos fan.
Doritos Crackers has launched into the Australian market with its ‘Just Landed’ campaign.
The integrated campaign, created in collaboration with Clemenger BBDO Sydney, shows the protagonist catapulting the new Doritos Crackers into existence here in Australia.
The slingshot that is featured is designed to flow through to the instore retail campaign where the product lands on shelf," Clemenger chief creative officer Ben Coulson explains.
“This was a chance to tell the world that famous brand Doritos are bringing something new to the table. We were keen to keep the Doritos tone while (quite literally) launching this new product.”
“We are really excited to be bringing to the market a product and communication campaign that has been developed locally to meet Australian tastes,” Doritos Brand Manager Alison Silver says.