Clemenger creates backstab-proof fashion for Real Housewives of Sydney

18 May 2017
 

Advertiser: Foxtel
Creative Agency: Clemenger BBDO (Sydney)

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Backstabbing and cat fights: Clemenger Sydney has the Housewives covered with new galvanised gowns and fashion-forward body armour.

Clemenger BBDO has launched a new couture line of backstab proof fashion to promote the reunion special of Foxtel's Real Housewives of Sydney.

The dresses are made from military-grade, backstab-proof Kevlar. 

The collection includes an item for every occasion: the Galvanised Gown is a showstopper that sashays straight from charity ball to high society brawl, the impenetrable Fortdress flips from cocktail to carnage, and the Combat Cape shifts effortlessly from boardroom to bitch-slap.

The tongue-in-cheek campaign features fan favourite housewife Matty Samaei across show promos, high fashion print, a website and a series of social videos that test the durability of the gowns against some high society weapons.

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