Clemenger BBDO Sydney creates Whiskas Cat Hacks

18 April 2016
 

Creative Agency: Clemenger BBDO (Sydney)

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First there was cats in hats, now there's Cat Hacks.

Clemenger BBDO Sydney has created a series of innovative ‘Cat Hacks’ for WHISKAS to encourage cat-lovers to make feline-friendly furniture.

Taken from the popular concept of life hacking and furniture hacking, Cat Hacks are furniture made with kittens and cats in mind.

The 15-second tutorials show would-be DIY experts how to easily build furniture such as cat cubbys, kitty home entertainment system, or coffee table cat hammocks.

Clemenger BBDO Sydney ECD Paul Nagy says the furniture will be donated to cat rescues via PetRescue, a pet adoption charity supported by Mars Petcare.

The six hero Cat Hacks will be posted on Whiskas social media amplified with paid digital, social engagement and earned media.

Credits

Executive Creative Director: Paul Nagy

Creative Director: Luke Hawkins

Creative Director: Ben Smith

Writer: Simon Gibson

Art Director: Dan White

Senior Designer: Daniel Mortensen
Designer: Claire Sutton

Head of Planning: Kit Lansdell

Group Account Director: Maddie Marsh

Senior Account Director: Lena Dawson

Senior Account Manager: George Robertson

Planner - Social Specialist: Toby Clark

Head of Integrated Production: Denise McKeon

Production Company: Revolver/Will O’Rourke

Director: The Glue Society’s Paul Bruty

Managing Director/EP: Michael Ritchie

EP/Head of Projects: Josh Mullens

Producer: Jasmin Helliar & Phoebe Marks

DOP: Rob Marsh

Production Designer: Silvana Azzi Heras

Post Production Company: The Glue Society Studios

Editor: The Glue Society’s Luke Crethar

Colourist: Fergus Hally

Online Operator: Viv Baker

Post Producer: Scott Stirling

Marketing Director: Ben Culligan

Marketing Manager: Natalie McWilliam
Brand Manager: Steph Grove

Media Agency: MediaCom + Starcom
PR: Palin Communications

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