Chrysler rolls out election-themed campaign

21 March 2016

Advertiser: Fiat Chrysler
Creative Agency: Wieden & Kennedy

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Neither man has actually been elected to the White House, but they sure can play the part.

Martin Sheen and Bill Pullman star as past Presidents in Chrysler’s election-themed campaign.

Sheen reprises the role of President Bartlet from The West Wing, and Bill Pullman, returning as President Whitmore from Independence Day.

In the cheeky 'American-est' spot, by Wieden + Kennedy, the two face off in a debate that taps into the current election-year zeitgeist.

The spot features both the Chrysler 200 and Chrysler 300, and will play across US TV, print, online and digital extensions.


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