Chevrolet first brand to jump on Facebook reactions

25 February 2016

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Stop liking, start loving with Facebook reactions, says Chevrolet.

Chevrolet is the first brand to jump on the newly launched Facebook reactions, launching a campaign encouraging viewers to stop liking and start loving.

The new reactions appear as emojis – called love, haha, wow, sad, yay and angry. They are an extension of the ‘like’ button that allows users to pick from different emotions.

John Cusack, Chevy’s voiceover pitchman, says that we have become a nation of likers, but there is time a like is not sufficient. He says: "We like though we wish we could do more.”

A montage of life moments play throughout the spot including the birth of a child, and a grandmother celebrating her birthday, leading to the purchase of all-new 2016 Malibu, of course.

The new online video continues with the upbeat attitude of Chevy’s “Find New Roads” ad campaign, which replaced the well-established “Chevy Runs Deep” in 2013.


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