The Grinch was seen rappelling from a helicopter onto Carnival Spirit in an attempt to steal all the fun on-board the ship.
Carnival Cruise Line is using one of its on-board characters, the Grinch from their Seuss at Sea, to promote Christmas sales out of season.
MercerBell and Carnival developed the campaign with a Grinchmas Eve stunt on 24 July. The Grinch was seen rappelling from a helicopter onto Carnival Spirit in an attempt to steal all the fun on-board the ship.
After taking the captain’s hat, hiding the turkey and stealing lollipops from the Cherry on Top sweet shop, the Grinch finally surrendered to the fun of Carnival.
There are over 45 activities to choose from, including the fastest and steepest waterslide at sea, Green Thunder, and multiple live entertainment venues. The stunt is just the beginning of a program of Grinchmas festivities.
“Our starting point is always the customer experience. The Grinch is such a powerful character and he gives us whole new way to connect with Carnival guests and encourage them to re-think their traditional experience of Christmas,” MercerBell executive creative director David Bell says.
Credits MercerBell
David Bell, Executive Creative Director
Liz Kain, Creative Group Head
Paolo Meucci, Senior Art Director
Matt O’Keefe, Art Director
Matt Olanda, Group Account Director
Ashley Wall, Senior Account Manager
Credits Carnival Cruise Line
Jayne Andrews, Marketing Director
Cassandra Frelczak, Brand and Retail Marketing Manager
Anja Cohen – PR and Social media executive
Credits James Morgan Photography
James D. Morgan, Photographer and Video Director
PR
Fleishman Hillard
