BWM Denstu gets fiery about Natural Gas

24 March 2017

Creative Agency: BWM Dentsu Sydney

2 1
Eat your heart (out) Khaleesi.

BWM Dentsu has joined forces with Jemena Natural Gas for a smoking hot campaign.

Featuring beloved family pet, Scorchy the dragon, the 30-second and 15-second spots push the ease of using Jemena Natural Gas, as opposed to more archaic methods, i.e. a dragon.

Jemena marketing and customer communication manager Kate Hawk says the biggest hurdle for Natural Gas is making the public aware of its benefits.

“We know that 70% of customers are more likely to switch to Natural Gas at the time of a major event. By creating a character like Scorchy, we are hoping to build stronger brand-recognition amongst potential customers,” she says.

BWM Dentsu ECD Asheen Naidu says: “To elevate the role and meaning of Natural Gas from an every-day utility to an enabler of instant connection, we played around with some truly absurd ways to create energy. Obviously that led us to a fire-breathing dragon.

"Director Tim Bullock and his team did a great job of bringing the campaign to life in a lovable and memorable way. But the biggest credit has to go to our brave client. Seriously, how many clients would let you put a dragon in their ad?”

'Scorchy' the dragon was named off the back of an internal competition.

The campaign will run across TV, cinema, out-of-home advertising and bus wraps, digital and radio.

Related Content

Latest Campaigns

comments powered by Disqus