Finally - something for those that prefer baby animals to sport. Buzzfeed has extended its 'Dear Kitten' native content into a cute and fluffy Super Bowl commercial.
It's the first time the publishing giant has moved its content marketing into the TV medium, with it running a regional ad spot in the US areas of Pawnee City, Kitty Hawk and Los Gatos.
The ad, produced by BuzzFeed Motion Pictures is the fifth instalment of the 'Dear Kitten' series and shows the cats trying to cope with the humans who have over taken their house to watch the game.
A full three minute version of the commercial has also been released online.