Does one need flood coverage in the desert?
In Budget Direct’s latest ad featuring Captain Risky, all is not well for the beaded one.
Created by 303 MullenLowe, the ad, which builds on the idea that at Budget Direct you don’t pay for extras that you don’t need – like flood cover, shows the Captain getting a tad lost.
With only 20% of homes in Australia having some risk of flood, according to flood data based on analysis conducted by Auto & General Insurance Company, Budget Direct customers only pay for flood cover if they want to – it says.
Captain Risky’s Desert Trek’ was directed by Hamish Rothwell at Goodoil, with effects by Alt VFX.
Want more on Captain Risky? See some of his other great spots here.
Client: Budget Direct
Director, Marketing & Digital: Jonathan Kerr
General Manager - Brand and Media Marketing: Warren Marsh
Marketing Manager - New Customer Acquisition: Catherine Harty
Agency: 303MullenLowe Sydney
ECD: Richard Morgan
Creative Directors: Sean Larkin & Adam Whitehead
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath
Business Director: James Lammert
Production Company: Goodoil Films
Director: Hamish Rothwell
Producer: Llew Griffiths
Executive Producer: Sam Long
DOP: Crighton Bone
VFX: ALT VFX
Editor: ARC Edit
Sound Engineer: Barry Stewart, Sound Reservoir