Budget Direct’s Captain Risky gets lost on desert trek

4 October 2017

Advertiser: Budget Direct
Creative Agency: 303Lowe (NSW)

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Does one need flood coverage in the desert?

In Budget Direct’s latest ad featuring Captain Risky, all is not well for the beaded one.

Created by 303 MullenLowe, the ad, which builds on the idea that at Budget Direct you don’t pay for extras that you don’t need – like flood cover, shows the Captain getting a tad lost.

With only 20% of homes in Australia having some risk of flood, according to flood data based on analysis conducted by Auto & General Insurance Company, Budget Direct customers only pay for flood cover if they want to – it says.

Captain Risky’s Desert Trek’ was directed by Hamish Rothwell at Goodoil, with effects by Alt VFX. 

Want more on Captain Risky? See some of his other great spots here.

CREDITS:

Client: Budget Direct

Director, Marketing & Digital: Jonathan Kerr

General Manager - Brand and Media Marketing: Warren Marsh

Marketing Manager - New Customer Acquisition: Catherine Harty

Agency: 303MullenLowe Sydney

ECD: Richard Morgan

Creative Directors: Sean Larkin & Adam Whitehead

Agency Producer: Sean Ascroft

Head of Business Management: Tony Dunseath

Business Director: James Lammert

Production Company: Goodoil Films

Director: Hamish Rothwell

Producer: Llew Griffiths

Executive Producer: Sam Long

DOP: Crighton Bone

VFX: ALT VFX

Editor: ARC Edit

Sound Engineer: Barry Stewart, Sound Reservoir 

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