Budget Direct encourages Aussies to take action against overpriced insurance

7 January 2019

Creative Agency: 303 MullenLowe

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Budget Direct is investigating why Aussies pay so much for insurance in the latest ad from 303 MullenLowe.

Budget Direct has launched its latest spot as a part of its new marketing direction that features detective Sarge.

The campaign, by 303 MullenLowe, acts as a spoof investigation into why Aussie consumers are paying more insurance fees than they need to. 

It aims to encourage Aussies to take action when it comes to the price of insurance renewal and is the second piece of content to launch featuring Sarge.

The 30-second spot showcases Sarge throwing a Money Magazine featuring Budget Direct on the cover on the table while interrogating a man who paid for the expensive insurance policy.


Client – Budget Direct
Chief Marketing Officer – Jonathan Kerr
General Manager – Brand & Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty
Budget Direct’s Remarkable In-House Marketing & Digital Team
Agency – 303 MullenLowe
Executive Creative Director – Richard Morgan
Creative Director – Adam Whitehead
Senior Copywriters – Mike Burdick / Sean Larkin
Agency Producer – Sean Ascroft
Client Services Director – Tony Dunseath / Joanna Gray
Senior Business Director – Meredith Raskopf
Business Director – Olivia Maguire
Head of Strategy – Jon McKie
Production Company – Goodoil Films / Rattling Stick
Director – Daniel Kleinman
Executive Producers – Sam Long / Johnnie Frankel
Producer – Andrew McLean
DOP – Ginny Loane
Editors – Mark Burnett @The Editors
Editorial Assistant – Lily Davis
Post Production – alt.vfx
VFX Supervisor – Jay Hawkins
VFX Producer – Celeste Fairlie
Music and Sound Company:  Sonar Music
Music Composer – Matteo Zingales
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Audio Director – Wes Chew
Foley – Longstocking Studios
Stills Photographer – LOUIS & CO, Mat Baker
Stills Digi Op – Carl Baker

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