Bonds launches The A-Z of Summer Loves

7 November 2016

Creative Agency: Leo Burnett Melbourne

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Bonds is kick-starting summer with the launch of ‘The A-Z of Summer Loves’ campaign, via Leo Burnett Melbourne.

Bonds is kick-starting summer with the launch of ‘The A-Z of Summer Loves’ campaign, via Leo Burnett Melbourne.

From long hot days, to late night dips in the pool, Bonds latest campaign is inspired by the A - Z of why Aussies love summer, a tribute to the spirit of the holiday season.
The new push will be led by online content and TVCs backed by the remixed track ‘Someone That Loves You’ by Honne and Izzy Bizu, each letter of the alphabet captures a snippet of what makes an Aussie summer so iconic.

Head of marketing at Bonds, Emily Small, says: “It was important to authentically capture that Aussie summer feeling and the colour and excitement of the Christmas holidays. The campaign is fresh, fun and encapsulates everything our summer range stands for.”

The campaign is supported by TV ads, cinema and outdoor advertising.

Bonds works with both Leos and Clemenger Melbourne, depending on the category.

Credits: Bonds
Head of Marketing: Emily Small
Marketing Manager: Michelle Taylor
Senior Brand Manager: Mahli Pullen
Brand Manager: Jessica Harvey
Agency: Leo Burnett Melbourne
CCO: Jason Williams
Creatives: Isha Brown / Maggie Ryan
Senior Agency Broadcast Producer: Cinnamon Darvall
Senior Designer: Tiffany Wilson
Group Account Director: Amanda Nicoll
Account Director: Emma Lazarou
Account Executive: Mitch Buck
Production Company://13&CO
Director: Pete Moore
Executive Producer: Roy De Giorgio
Associate Producer: Charity Downing
DOP: Stefan Duscio
Editor: Joe Morris
Colourist: Martin Greer
Online Artist: Scott Geersen

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