Better to be water safe than sorry, says NSW Government

19 December 2017

Advertiser: NSW Government
Creative Agency: LOUD

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Last summer 41 people drowned in NSW. The government and creative agency Loud are working together to reduce that number

The NSW Government has launched a new campaign to highlight the importance of water safety as the summer season hits its peak.

The campaign, from Loud, reflects on the 41 people that died in 2016 as a result of drowning and encourages public awareness for water safety.

The campaign is centred around the three key risk factors; drinking and taking drugs around water, particularly rivers, swimming at unpatrolled beaches and parents leaving their kids unsupervised around water. 

The objective is simple – help reduce the number of drowning deaths in NSW this summer, whilst contributing to the long term national goal of reducing drowning deaths by 50% by 2020.

“When people die in road accidents, it is part of our culture to show our grief by placing crosses and flowers at the sight where they died. As a passing driver, you can’t help but to slow down, impacted by the loss of another human’s life. We borrowed from this cultural insight and applied it to drowning to warn others about the danger that can lie in familiar waters,” said Gerry Cyron, Head of Planning and Innovation at Loud.

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