Be the ‘Master of All Trades’ with Hipages and Ikon Group Sydney

29 January 2016

Creative Agency: Ikon Communications - Sydney

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Hipages launches its first ever brand campaign in a large-scale national push developed and executed by Ikon Group Sydney.

The ‘Master of All Trades’ campaign aims to introduce homeowners to the Hipages service which offers access to trades across Australia.

The campaign includes press executions in national and community papers, radio, digital and OOH which will launch in February, with magazine and TV executions to be seen in following months.

The campaign images show a man and a woman sitting on a throne which pays homage to Game of Thrones, but the royal chair is constructed of tools including saws, spades, paint rollers and rakes.

Ikon Group Sydney’s managing partner Pat Crowley says the spot was designed to introduce the service to homeowners shows the use of various outlets.

“The result is not only a creative campaign that will grab the attention of homeowners keen to find reliable trades, but one that will be rolled out on a large-scale crossing multiple channels across the country," Crowley says.

The Daily Telegraph, Herald Sun, The Courier Mail, The Advertiser, The Australian, and The Sunday Times will carry the print execution from this week as part of a partnership with News Corp Australia. Radio and digital also go live this week, and magazine titles such as Inside Out, Country Living, and Vogue Style will carry the campaign from March. OOH launches in February and TV in April.

Credits:
Client – hipages
David Vitek – hipages Founder
Roby Sharon-Zipser - hipages Founder
Tracy Richardson - Chief Marketing Officer 
Johanna Seton - VP of Marketing
Dino Talic – VP of Product

Creative
Rob Martin Murphy – Executive Creative Director
Andrew Allsop – Senior Copywriter
Paris Giannakis -  Senior Art Director 
Dave Heytman - Senior Art Director
Jenie Johnston – Senior Finished Artist 

Strategy 
John Halpin – Head of Strategy
Account Service 
Natalie Musico – Chief of Creative Services
Anna College – Group Account Director
James Treibilcock – Project Director
Beth Humberston – Project Director

Media Planning
Pia Coyle – Head of Amplification and Trading
Sian Whitnall – Head of Digital
Elyse Foley – Amplification and Trading Director
Tim Micallef – Amplification and Trading Director, Digital
Steph Coyle- Amplification and Trading Manager
Dominique Netto - Amplification and Trading Manager, Digital

Data Analytics
Rob Pardini – Chief Data Scientist

PRODUCTION

Production Co: Pool Collective

Photographer: Sean Izzard

Model Makers: Yippee Ki-Yay!

Art Director: Jeremy Fuller

Radio Production Co: Noise

Engineer: Kath Burrows

Producers (One20): Daniel Nortje, John Staudinger

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