Hipages launches its first ever brand campaign in a large-scale national push developed and executed by Ikon Group Sydney.
The ‘Master of All Trades’ campaign aims to introduce homeowners to the Hipages service which offers access to trades across Australia.
The campaign includes press executions in national and community papers, radio, digital and OOH which will launch in February, with magazine and TV executions to be seen in following months.
The campaign images show a man and a woman sitting on a throne which pays homage to Game of Thrones, but the royal chair is constructed of tools including saws, spades, paint rollers and rakes.
Ikon Group Sydney’s managing partner Pat Crowley says the spot was designed to introduce the service to homeowners shows the use of various outlets.
“The result is not only a creative campaign that will grab the attention of homeowners keen to find reliable trades, but one that will be rolled out on a large-scale crossing multiple channels across the country," Crowley says.
The Daily Telegraph, Herald Sun, The Courier Mail, The Advertiser, The Australian, and The Sunday Times will carry the print execution from this week as part of a partnership with News Corp Australia. Radio and digital also go live this week, and magazine titles such as Inside Out, Country Living, and Vogue Style will carry the campaign from March. OOH launches in February and TV in April.
Client – hipages
David Vitek – hipages Founder
Roby Sharon-Zipser - hipages Founder
Tracy Richardson - Chief Marketing Officer
Johanna Seton - VP of Marketing
Dino Talic – VP of Product
Rob Martin Murphy – Executive Creative Director
Andrew Allsop – Senior Copywriter
Paris Giannakis - Senior Art Director
Dave Heytman - Senior Art Director
Jenie Johnston – Senior Finished Artist
John Halpin – Head of Strategy
Natalie Musico – Chief of Creative Services
Anna College – Group Account Director
James Treibilcock – Project Director
Beth Humberston – Project Director
Pia Coyle – Head of Amplification and Trading
Sian Whitnall – Head of Digital
Elyse Foley – Amplification and Trading Director
Tim Micallef – Amplification and Trading Director, Digital
Steph Coyle- Amplification and Trading Manager
Dominique Netto - Amplification and Trading Manager, Digital
Rob Pardini – Chief Data Scientist
Production Co: Pool Collective
Photographer: Sean Izzard
Model Makers: Yippee Ki-Yay!
Art Director: Jeremy Fuller
Radio Production Co: Noise
Engineer: Kath Burrows
Producers (One20): Daniel Nortje, John Staudinger