The new campaign idea supports Bankwest’s brand position of ‘Less Bank’.
Bankwest has launched a new national campaign aimed at helping customers control their finances through a system of account ‘bucketing’, available via its App.
Developed by WPP AUNZ’s Union, the campaign aims to showcase features of the Bankwest App which offers easy-to-use money management features including multiple account opening, account nicknaming, shuffling and goal setting.
These features give Bankwest customers the ability to control their money, their way, by creating ‘buckets’ for different spending or saving.
“Using the tagline ‘less fussing with your finances’, the new campaign idea supports Bankwest’s brand position of ‘Less Bank’ and gives a nod to the ‘bucketing’ trend by showing how much easier it is to do with the Bankwest App," Union creative director Dean Hunt says.
“Plus, we get to meet Bryce’s dog, Barker.”
The campaign comprises two 30’ TVCs, which are running on free-to-air TV in Perth, Melbourne and Sydney.
Digital activity is served programmatically and social media includes a combination of Facebook, Instagram and Snapchat activity.
The entire campaign is in market from now until the end of October.
Agency – Union:
Chief Creative Officer: Rob Martin-Murphy
Creative Director: Dean Hunt
Head of Art: Nathan Teoh
Digital Animator: Tracey Kim
Producer: Lauren Billingham
Integrated Strategy Director: Chelsea Wadsworth
Media Project Director: Timo Waldbuesser
Media Manager: Amy Rovira
Digital A&T Director: Jessica To
Digital A&T Manager: Adam Cartwright-Howell
Project Director: Jo Gibb
Project Director: Ally Kelly
Animation Studio - Buck:
Creative Director: Gareth O’Brien
Art Director: Sam Scopelliti
Executive Producer: Erica Ford
Producer: Jordan Howes
CG Lead: Elijah Akouri
Client – Bankwest:
Customer Communications Manager: Sophie Norwood
Senior Marketing Manager: Jocelyn Sandover