Bankwest remains the bank to the stars

27 January 2015

Creative Agency: Host
Media Agency: Ikon Communications - Sydney

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First it was John Cleese and now it's John McEnroe who's banking on Bankwest.

In the latest campaign from Bankwest Retail and Business, McEnroe has put down the racket and picked up a puppet in order to manage his famous temper.

The commercials play on McEnroe’s well known rage to demonstrate the frustrations people have with banks, only to find that the ever unflappable Katie has a simple and easy Bankwest solution to the problem.

Four new spots continue the campaign that launched earlier this year with comedy veteran John Cleese highlighting even more ways Bankwest is making banking easier.

The campaign was created by Host, with ECD of the agency Julian Watt saying: “We launched the campaign with Cleese, who’s classic grumpy. But this time around we wanted someone more volatile, more impatient and more of a benchmark for where the bank has set its goals to satisfy the most demanding of customers. John, as always, over delivered.”

Campaign credits

Client: Bankwest
Agency: Host
Media Agency: Ikon

Host
Executive Creative Director: Julian Watt
Associate Creative Director: Will Miles
Copy Writer: Jon Austin
Broadcast Production Director: Kaija Wall
Account Management : Karen Martin, Gareth Pask, Bel Hissey
Planning: Gareth Cooper, Tobey Duncan

Production Co: Revolver
Director: Leo Woodhead
Producer: Pip Smart
DOP: Ray Coates
Editor: Bernard Gary, The Editors
Photographer: Pierre Toussaint

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