Bank of Melbourne supports Victorians' individuality

11 October 2016

Creative Agency: Saatchi & Saatchi

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Bank of Melbourne supports its customers no matter what walk of life they are on.

Bank of Melbourne has launched the evolution of its ‘For the Makers’ campaign in collaboration with Saatchi & Saatchi Melbourne.

The ad, Walk your Walk, features a number of different individuals on different life paths, from farmers to surfers.

Bank of Melbourne head of marketing and brand Jac Phillips says: "There’s an undeniable pulse to Victoria. It’s alive, full of restless thinkers and creators, doers and makers - all working towards their goals in unique ways. We’re proud to unveil the next stage of our ‘For The Makers’ brand campaign, inspired by Victoria’s energy and individuality".

Saatchi & Saatchi Melbourne MD Mark Cochrane says the campaign was a collaborative process.

As a state that walks the walk, rather than talks the talk, we’re really pleased with how this campaign captures the maker spirit of Victorians."

The first part of the campaign will be prominent across Victoria in TV, social, out of home and in-branch. 

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