Bacardí wants Aussies to enjoy summer with music and mojitos

19 November 2018

Creative Agency: OMD

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Bacardí inspires Aussies to move in a dance-inspired creative to a track by DJ trio.

The Bacardí family knows the right ingredients for a great party.

This summer they launched the ‘Do What Moves You’ campaign to continue that long-standing love affair with good music, great parties and even better drinks, featuring the ever popular Bacardi Mojito.

The spot features a dance-inspired creative to a track by DJ trio, Major Lazer and choreographed by dance legends, Rich&Tone.

‘Do What Moves You’ is a cheeky play on both the physical freedom of letting go, moving and dancing and also the emotional joy that comes from following your heart.

The TV spot will air throughout November in Melbourne on Network Nine and Network Ten prime time programming.

Following the TV launch in Melbourne, Bacardi will be travelling up the coast to NSW where the Bacardí El Coco Tropical Danceteria will be rolling into Australian festivals.

The 30”, 15” or 5” spot will run across TV and out-of-home.

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