Australia Post embraces small business

6 October 2015

Advertiser: Australia Post

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One of Australia's most iconic brands promotes the message that it "loves delivering" in new campaign with GPY&R Melbourne.

As Australia Post confronts the challenges of the digital world, the iconic brand is reaffirming its position as the business behind small businesses in a new campaign by GPY&R Melbourne.

The launch 60-second spot shows a host of small businesses around urban and regional Australia, with the message Australia Post's established network and infrastructure makes the obvious partner to help the business grow, regardless of how big or small the enterprise.

Created by GPY&R and directed by Revolver Films' Stephen Carroll, the campaign is the first of a suite of communications for Australia Post’s “We Love Delivering” brand and culture platform and will be rolled out across television, social and digital media and outdoor, and throughout Australia Post’s assets including its stores and online platforms.

Last month, Australia Post delivered its first annual loss in more than 30 years, announcing a $222 million full-year loss and a 10.3 per cent drop in the posting of ordinary stamped letters in 2014-15.

Australia Post chief executive Ahmed Fahour has said traditional letter posting is in “terminal and structural decline."

"We are confident we have the resources, infrastructure and support in place to manage the ongoing transition of our letters business as we become a more ecommerce-centric organisation," he told to the ABC.

Managing Partner at GPY&R, Matt Farrugia, said: “As our world becomes increasingly driven by digital enablement, Australia Post continue to develop scalable, adaptable, indispensable services for their customers and community. The campaign shows how Australia Post champions real Australian small businesses and their ideas, and simply demonstrates that with Australia Post, your ideas can be bigger.”

Watch the network spot here:

International spot:

eBay spot:

 

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