The first local campaign for the audio entertainment company.
Audio entertainment company Audible has launched its first local campaign, 'Listen to You Book'. The 120-second video released on Audible's YouTube channel stars Australian actor Craig McLachlan and comedian Jordan Raskopoulos.
From creative agency Emotive, the campaign will run across Facebook, YouTube, TV, cinema and PR.
“Listen To Your Book is built on the truth that Australians are busier than ever before, and life distractions are preventing people from sitting down to read,” Audible marketing director Leanne Cartwright-Bradford says.
“The Listen to Your Book advertising campaign is an extension of Audible’s mission to help people experience more of the world’s great stories through the power of the spoken word. With over 200,000 titles to choose from, Australians can enjoy anything from the great classics to the best-sellers ” says Audible Ltd spokesperson, Tracey Markham.