The 30-second spot highlights the brand's skills in fitting shoes.
Athlete's Foot wants parents to know it 'gives a fit' when helping children find the right shoe for school.
The brand's back to school campaign, created by Two Tractors, features Dean, the salesperson who doesn't give a fit and a 'Fit Technician' who does give a fit.
The tagline aims to give Athlete's Foot the title as the original school fit expert in a crowded market during the back to school shopping period.
Athlete's Foot head of marketing Deena Colman said it wanted to showcase the brands uniqueness.
“We have been fit experts for over 40 years and felt that 2019 was a great time to develop a fun and creative campaign to break through the back to school noise,” Colman said.