Arnott's is promoting real connections with real Aussie musos.
Arnott's has brought together Aussie musicians Dan Sultan and Isabella Manfredi from The Preatures to reimagine the classic rock anthem Forever Now for its latest campaign, which launches the brand's new purpose: 'promoting real connections'.
From TKT Sydney, the campaign is supported by a 60-second TVC, as well as behind-the-scenes video content featuring jam sessions and interviews with both musicians.
Sultan, who has just released his new album 'Killer', was thrilled to work together with Manfredi for the Arnott's campaign.
“It's always awesome to sing a great tune with great artists like Isabella Manfredi. Forever now is such an iconic song. A real honour to have done it,” Sultan says.
Arnott's will feature Dan Sultan and Isabella Manfredi's version of Forever Now in 30 and 60-second advertisements as well as sharing a new music video via their social media channels.
The artists will also be promoting their involvement with Arnott's through their own social media channels in the coming weeks.
“I had so much fun recording this classic Aussie track, and singing with Dan was simply awesome,” Manfredi says.
Australian comedian Nazeem Hussain provides the voic-eover in the TV spot.
Arnott's ANZ marketing director Nik Scotcher says: “Arnott's chose to recreate Forever Now with Dan and Isabella because just like Arnott's biscuits such as Tim Tam, Scotch Fingers as well as Shapes, the song is a true Aussie classic.
“We all shared the same passion in creating this campaign and our new purpose, which promotes the importance of togetherness. We believe it's about celebrating the small moments shared with loved ones, the moments of real connection, as they become the ones we never forget,” Scotcher says.