Appletiser wants you to "bring out the bubbles" for Christmas. But non-alcoholic ones. And it thinks it's the perfect drink for the season.
The campaign, called 'Bubbles Done Differently' is aiming to build greater association between the sparkling apple soft drink and Christmas celebration.
The brand will launch a major integrated marketing campaign targeting female grocery buyers, with a Westfield partnership running throughout shopping centres across the country. Westfield Bondi Junction will start four days of sampling starting tomorrow (Thursday 19 November).
In addition, the brand is partnering with the Mamamia Women's Network, Bauer Media and Apple to reach women across key interest areas and will be supported by an influencer program.
Appletiser brand manager Aoife Bambrick said: “The 'Bubbles Done Differently'campaign is a nod to Appletiser's premium positioning and is aimed at showcasing the brand as the perfect addition to festive celebrations with family and friends.
“We want to inspire consumers to think about their non-alcoholic choices as they plan their parties and consider how Appletiser can play a role as the other bubbles option for the occasion."
