Apple shows off AirPods in enchanting holiday ad

23 November 2017

Advertiser: Apple

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Apple's annual holiday ad is a beautiful dancing routine with AirPods as the main star.

It’s the eve of Thanksgiving in the United States and as tradition, Apple has shared its annual holiday ad for the year.

The new ad called “Sway” features a brief appearance by the new iPhone X, but mostly revolves around AirPods and sharing an experience with music with someone special.

The ad features the track “Palace” my R&B artist Sam Smith and sees the female lead dance around town in the snow listening to the track with AirPods when she bumps into the male lead.

After sharing one of her AirPods with the male lead, the duo perform an impressive dance together under a spotlight.

Fun fact: these two dancers are married in real life.

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