Apple celebrates same-sex marriage via TBWA Sydney

26 February 2018

Advertiser: Apple
Creative Agency: TBWA Sydney

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The campaign is the first local work created by TBWA/Sydney for Apple.

Apple Australia has released a series of new ads celebrating same-sex marriage via TBWA\Sydney.

The ads aim to promote the video quality of the new iPhone X.

The series, called 'First Dance', features real same sex married couples at their wedding receptions enjoying their first dance.

The spots are set to the INXS song "Never Tear Us Apart" by Courtney Barnett.

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