ANZ pokes fun at popular culture; promotes mobile pay

8 June 2016

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ANZ has launched its new campaign for mobile payments from Whybin\TBWA Melbourne.

The new campaign is based on a simple human truth: when it comes to new technology, the more useful it is, the sooner we all take it for granted.

In the spots, we observe people using and misusing, the latest mobile offering from ANZ.

For example, a girl in her activewear taps her butt on the machine to pay with her mobile. Another ad stars a man too involved in his phone conversation to break it and pay for his items.

The ads aim to show paying with your phone can be simple and "you'll be taking it for granted in no time".

The campaign follows ANZ's Apple Pay launch last month.


Agency: Whybin\TBWA, Melbourne
Executive Creative Director: Paul Reardon
Senior Art Director: Bruce Baldwin
Senior Copywriter: Jim Taylor
Senior Designer: Pat Sofra
Agency Producer: Janine Wertheim
Group Business Director: Claire Tenzer
Account Director: Nikki Rawling
Production Company: Plaza Films
Director: Paul Middleditch
Head of Marketing, ANZ Australia: Carolyn Bendall
Head of Retail Marketing, ANZ Australia: Shannon Peachey
Senior Manager - Home Loans, Deposits & Payments Marketing , ANZ Australia: Helen Merrick Senior Integrated Marketing Communications Manager , ANZ Australia : Ebony Moore

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