An animated giant wants Americans to eat more veggies

4 January 2017

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A Jolly Green Giant is encouraging Americans to eat more vegetables in a new set of ads by Deutsch’s New York office.

The massive mascot is an iconic feature of the Green Giant brand and he is making his return in a big way.

In two spots, "What Did He Learn" and "Snow Angel," the Giant returns from his journey away from the big screen filled with all sorts of new wisdom after stomping across the world.

He's added a plethora of new skills to his Giant resume, including how to make a killer snow angel and how to help families eat healthier with a new line of riced vegetables, including riced cauliflower, and a line of tater tots made from veggies like broccoli and cauliflower.

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