Amart Furniture gets sassy in latest ad from Y&R

5 November 2018
 

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Amart is providing quality furniture and a reason to dance in its new ad.

Amart Furniture has a sassy new attitude in its latest work from Y&R.

The new spots campaign features a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of River dancers showing off their excitement at their new furniture. 

The campaign is a continuation of the ‘I got it at Amart’ platform introduced last month.

Y&R Brisbane ECD Brendan Graney says: “The pride you feel when you score a great deal on quality furniture expresses itself in many ways. It’s a fertile platform we can continue to explore and evolve.”

This ad will be rolling out across television, radio, out of home, digital and in-store experience.

CREDITS:

Client: Amart Furniture

CEO: Lee Chadwick

General Manager – Customer: Rodica Titeica

Head of Creative: Bradley Chard

Advertising Co-ordinator: Courtnee Waterson

Agency: Y&R Brisbane*

Chief Creative Officer: Paul Nagy Executive Creative Director: Brendan Greaney Associate Creative Director: Chelsea Parks

Senior Art Director: Andrew Leftley

Head of Broadcast and Content (Melbourne): Sheridan Wadelton Broadcast and Content Producer: Sarah Ferrier Managing Director: Adam Kennedy Head of Strategy: Andrew Kolb General Manager: Fiona Caird Account Director: Lynsey Murtagh Account Manager: Natasha Kent Studio Manager: Santi Drane Senior Retoucher: John Shard Editor: Grif Englander Production: FINCH Director: Alex Roberts

Producer: Cath Anderson

Editing House: ARC EDIT

Editor: James Ashbolt Grade/online: Nakatomi Sound: Cutting Edge Brisbane

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