The multichannel campaign will be executed across out-of-home, social media, digital and TV, using tactical placement targeting.
The work was created by the company’s new internal creative team, RB Studio.
The campaign depicts the friendship of a cow and a hen as they roam freely around the farm together.
Children’s cancer charity Camp Quality launches is hosting a Camp In on July 4.
The multi-media campaign will run on FTV, BVOD, digital, social and digital OOH.
The film was produced by FINCH in association with the Emmy Award winning team at Supper Club.
The Australian artist has re-recorded the original reveal trailer track for The Last of Us.
The Inspired Unemployed, Tuka and Thandi Phoenix all star in the campaign.
It includes a new colour palette and photography, contemporary typefaces, upbeat tone of voice and charming illustrations.
The $1.5 million campaign is part of a four-phased plan.