“It's amazing what you can’t do."
Airtasker has launched a new brand campaign, Task Smarter, helping to attract new customers to the marketplace for tasks with a focus on the remarkable skills of its community.
Creative launch agency Two Mad Cowboys developed the theme, “It's amazing what you can’t do” inspired by the insight that we’re all really good at something - just not everything.
“We believe there is always a smarter way to get things done," says Airtasker brand lead Sarah May.
"Airtasker represents a smarter way of getting things done for Job Posters, and a smarter way of making money for Taskers.”
The campaign, along with a coordinated strategy of PR, media, social and search, has to date seen a significant lift in traffic and brand intent.
“We’re really good at creative stuff, but not so much the accounting, so we knew the theme was on the money," says Two Mad Cowboys creative partner Matt Sterne.
"With the need for all sorts of short, punchy formats in the fight for attention spans, we’ve made a juicy theme work in a simple way.”