AirAsia is bringing on Guy Sebastian to celebrate its 10th anniversary of operations in Australia.
AirAsia and creative agency PublicisQ are encouraging Australians to fly smarter with a new campaign that features Guy Sebastian in a 30-second spot.
Sebastian was chosen for the campaign because of his appeal to everyday Aussies and affinity with the brand due to his Malaysian and Australian heritage.
The campaign also features a series of online videos promoting AirAsia's low cost.
PublicisQ managing director Simone Waugh says: “AirAsia is a highly-differentiated brand with a fun, witty brand personality in a very competitive sector. A decade ago, they were one of the first airlines to democratise the sky by offering low fares to a strong network of destinations in Asia from day one, and empowering Aussies to choose their seats, baggage allowance, inflights meals and more.”