The new work from the AFL tells the stories of its greatest players.
The AFL has revealed its 2019 launch campaign ‘Don’t Believe in Never’.
Created by Clemenger BBDO Melbourne, the platform continues on from last year and showcases moments in AFL that prove anything is possible.
The work includes the story of Mason Cox, who started his journey as a basketballer in the US, only to become a cult hero of the 2018 Toyota AFL Finals Series.
The AFL will build on the campaign throughout the year, including the story of West Coast Eagles’ grand final win and sharing Pepa Randall’s journey to playing in the AFLW.
“After the phenomenal success of last year’s launch campaign, we knew that we had a brilliant platform to continue sharing ‘Never’ stories from,” AFL marketing manager Tim Hirst says.
“We didn’t have to look too hard to find the latest batch of stories, and can’t wait to watch new narratives emerge throughout the 2019 season.”