Adshel says don't get left in the dark

9 May 2017

Advertiser: Adshel

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Adshel illuminates in its Shine Brighter campaign.

Adshel is bringing back its Shine Brighter campaign which illuminates small format screens across its network.

The relaunch is accompanied by a 90-second spot featuring three different characters who aim to personify Adshel’s commuters across the streets of Sydney, Brisbane and Melbourne.

Adshel head of marketing Charlotte Valente says: “During the winter months, it’s the time to remind brands and advertisers they need to select illuminated formats – or they’ll be left in the dark, after dark.

“We’re committed to the ongoing expansion of our Adshel Live network to reach even more Australians than any other out-of-home roadside network,” added Valente.

The Shine Brighter campaign launched this week.

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