Adshel illuminates in its Shine Brighter campaign.
Adshel is bringing back its Shine Brighter campaign which illuminates small format screens across its network.
The relaunch is accompanied by a 90-second spot featuring three different characters who aim to personify Adshel’s commuters across the streets of Sydney, Brisbane and Melbourne.
Adshel head of marketing Charlotte Valente says: “During the winter months, it’s the time to remind brands and advertisers they need to select illuminated formats – or they’ll be left in the dark, after dark.
“We’re committed to the ongoing expansion of our Adshel Live network to reach even more Australians than any other out-of-home roadside network,” added Valente.
The Shine Brighter campaign launched this week.