AAMI brings back the lunch-thieves for new campaign

3 November 2014

Creative Agency: Ogilvy (NSW)

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The lunch-thieves are back in AAMI's new TVC, only this time they're not saving cash, they're saving a cat stuck in a tree.

In its latest TVC-driven campaign by Ogilvy, the lunch-thieves, Neil and Gaz, are back, only this time they're a sexy fireman and a sexy nurse. You read that right- sexy.

The duo are on their way to a costume party when all falls spectacularly to pieces and they scare their neighbours cat into a tree. And, you guessed it, it's Sexy Fireman to the rescue.

The latest insalement is a set of three TVCs, designed to highlight's AAMI's superior customer service. The 45-second TVC will appear on pay and FTA TV and will be supported by digital display, oudoor and press. All elements of the campaign are going live this week.

Ogilvy & Mather Melbourne general manager Michael McEwan said: "The latest executions further strengthen AAMI’s position as an innovative company that always looks to offer superior service, but also keeps true to the brand’s slightly exaggerated, character-driven method of storytelling."

“By highlighting the hysterical misfortune of Neil and Gaz, the latest creative allowed us to show how AAMI’s customer service can save their customers from the most unbelievable of situations.”

 

Creative credits:

Executive Creative Director: Brendon Guthrie

Copywriter: AnnaTara Clark-Sneddon

Art Director: Scott Zuliani

Agency Producer: Jennie McCartney

Director: Tim Bullock

Producer: Adrian Shapiro

Production Company: Prodigy

Group Account Director: Matt Rose

Account Director: Toby Gill

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