AAMI is letting the weather dictate its advertising campaigns
AAMI is harnessing the power of the weather to deliver its latest outdoor campaign, which will change according to the conditions.
The digital billboard run features four creatives which change with the weather: sunny, rainy, cloudy and windy.
The basic image remains the same, with the exception of the sky - indicating the weather - and the wording, with headers such as “You’ll be singing in the rain with AAMI Roadside Assistance” and “No matter what the clouds bring, we’re here to help”.
Harnessing oOhmedia's digital billboard network, each creative will be triggered by an RSS weather feed from the Bureau of Meteorology.
AAMI brand manager Anthony Russell said, “By tapping into local weather conditions and dynamically serving ads to match, we’re grabbing drivers’ attention in an entertaining and relevant way which will increase recall for the advertising and brand.