100% Pure Middle Earth

24 August 2012

Advertiser: Tourism New Zealand
Creative Agency: TBWA Sydney

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Tourism New Zealand has furthered its '100% Pure New Zealand' campaign with a spot based on the premise of it being home to Middle Earth.

The campaign was created by Whybin/TBWA and aims to "showcase the country and show audiences what appears to be a fantasy land is in fact a real place to be enjoyed by all visitors". It will appear across television, cinema and digital from 26 August 2012. It features a dedicated website, NewZealand.com.

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