World's Toughest Backyard

11 April 2011

Advertiser: International Cricket Council
Creative Agency: FutureBrand

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The International Cricket Council has unveiled its brand identity for the 2015 Cricket World Cup to be co-hosted by Australia and New Zealand.

Created by FutureBrand Australia, the logo was designed to reflect cultural motifs including the Maori Tohora, which symbolises toughness, pride and tribal culture, and Aboriginal journey tracks symbolising the spirit of the land.

The brandmark unveiling is the first step in FutureBrand's work on the World Cup, which will be progressively developed up until the event in 2015.

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