World of EOS

31 May 2010

Advertiser: Canon Australia
Creative Agency: Leo Burnett Sydney

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Canon Australia has announced the latest iteration to its "World of EOS" marketing campaign.

The common theme throughout nearly all of the 2010 campaign elements is the use of ‘real’ images entered by everyday photographers who participated in the various World of EOS challenges.

The campaign spans TV, online, cinema, outdoor and print and represents a $3 million investment in media alone.The campaign launches with four TVCs, "Bubbles Blower" (above), "Rockpool", "Milk Doof", and "Dog".

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