Who are you?

1 June 2010

Advertiser: Westpac

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Westpac has launched a through-the-line campaign to advertise its latest investment tool - a website that helps consumers understand the kind of investor they are. 
The online tool was conceived and built by Lavender, who also created the promotional campaign. 
The campaign runs across newspaper, magazines, DM, online direct and social media. 
Each advertisment uses the medium itself, for example, an in-flight magazine asking the reader whether they are window or aisle or an eDM asking whether the reader is a words or pictures kind of person, to stimulate the reader's curiosity as to what kind of an investor they are.  

Westpac has launched a through-the-line campaign to advertise its latest investment tool - a website that helps consumers understand the kind of investor they are. 

The online tool was conceived and built by Lavender, who also created the promotional campaign. 

The campaign runs across newspaper, magazines, DM, online direct and social media. 

Each advertisment uses the medium itself, for example, an in-flight magazine asking the reader whether they are window or aisle or an eDM asking whether the reader is a words or pictures kind of person, to stimulate the reader's curiosity as to what kind of an investor they are.  

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