St John Ambulance WA release a hard hitting ad to promote first-aid training by showing the dangers of not having any.
The campaign, created by The Brand Agency, alludes to the barrier we are faced with without first-aid knowledge - we see a mother attempting to save her child, but strugglesbecause she has no first-aid training.
St John general manager, James Sherriff, said: “That’s exactly what it’s like if you haven’t had first aid training, there’s a barrier preventing you from helping the other person. No matter whether it is a loved one or complete stranger, you feel instantly powerless to lend assistance.”
Creative team: Craig Buchanan and David Donald
Agency Producer: Gemma Kay
Media Director: Angela Naaykens
Writer (radio): Mitch Mitchell
Director: Grant Sputore, Penguin Empire
Producer: Kelvin Munro
DoP: Allan Myles
Special effects: Last Pixel
Sound design: Brad Habib, Soundbyte
Radio production: Brainestorm
Account Director: Holly Creasey
Client: Arley Grey