Meet Darius, a knife-welding warrior from the middle-ages and by-product of someone’s health insurance policy, a humorous metaphor to explain just how complicated and out of touch many private health insurance products are today.
In its first brand campaign 'Uncomplexicate', health.com.au has poked fun at the complexity of the system and highlighted the need for simpler solutions.
Andy Sheats, chief executive officer at Health.com.au, said: “The Sweet Shop perfectly captured that sentiment with the character Darius – a metaphor for the often confusing and complicated by-products of someone’s health insurance - and campaign strap line, ‘uncomplexicate’, which is a great iteration of what we, at Health.com.au, are striving to deliver.”
The campaign will run in cinemas from 1 April to 31 July 2014 and will be supported with by national radio campaign.
Credits:
Client: Health.com.au
CEO: Andy Sheats
Marketing Manager: Chloe Quin
Agency: Direct
Production Company: The Sweet Shop
Director: Nick Kelly
Producer: Nikolas Aulich
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
Director of Photography: Marin Johnson
Editor: Graeme Pereira at The Butchery
Post: The Refinery
