Ultimate Test Drive

23 May 2011
 

Advertiser: Ford / carsales.com.au
Creative Agency: Wunderman (Sydney)

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Ford and carsales.com.au are rolling out a social media competition in which twelve contestants will drive and blog about the new Ford Focus for a chance to keep the car.

Created by JWT and Wunderman, "Ultimate Test Drive" will give twelve people a page on the campaign website to blog over a six-week period, with the winner being voted by the public.

The fully integrated campaign will run from May 20 to August 19.

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