U by Kotex goes Nude!

17 February 2010

Advertiser: Kimberly-Clark Australia
Media Agency: Mindshare (NSW)

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U by Kotex is launching a new Nude Liner, the premise being – "so thin, you won’t even know it’s there".

An integrated campaign has been developed with both new print and television advertising. The TVC shows a number of items commonly found in a woman’s handbag (a phone, eye liner, nail fine and credit card) and finishes with the Nude Liner to highlight that the liner is in fact thinner than the credit card.

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