Tuna and beans

27 July 2010
 

Advertiser: John West

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John West has unveiled a campaign utilising an interactive display in Westfield Doncaster in Melbourne to drive brand awareness of their new 'Tuna and beans' line.

The out-of-home display, situtated within the grocery precinct of the shopping centre, dispenses a coupon for the product in an attempt to target the consumer at the last point prior to purchase.

The campaign will run until 18 August.

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