Rexona wants to give All Blacks fans a chance to win a corporate box at the Rugby World Cup Final rematch but there's a catch, someone needs to be running on a treadmill to keep the curtains open.
The campaign aims to encourage people to be more active. In order to keep the curtains open and the game in full view, someone needs to be powering the treadmill for the full 80 minutes.
Naked Communications head of ideas, Simon Veksner said “For All Black fans, watching their team play from the hallowed corporate box is the ultimate prize. Our challenge was to change fans’ behaviour to get them to do more. The winners of the Rexona Treadmill of Devotion aren’t simply handed the prize on a silver platter; they have to work hard for it.”
Production: Flying Fish
Director: Greg Page
Producer: Kerin Casey
