Creative:
Steven Skrekovski
Citurs and Toys "R" Us have launched the Toy Story 3 campaign, which aims to promote Toys “R” Us in association with Disney-Pixar and the forthcoming release of the animated film Toy Story 3 (24 June).
The campaign targets children, parents and fans of the film through a Toy Story 3D microsite and digital campaign which is supported by email marketing to the Toys R Us customer base, in-store promotion and advertising in the Toys R Us catalogues.
The 3D microsite drives traffic in-store to pick up 3D glasses to view the site in 3D.
