|Creative Agency:||OgilvyOne/Ogilvy Toronto|
|Added:||07 March 2013|
Dove Canada has decided to raise the stakes after 10 years of promoting 'Real Beauty' with a clever new campaign.
We're all aware of Dove's 'Real Beauty' campaigns that aim to reveal the warped changes made to images we see everyday. In this latest campaign, Dove tries to catch out art directors, graphic designers and photo retouchers by offering a photoshop beauty 'tool' that provides an unexpected message when used.
Creative Directors: Matt Hassell and Ian MacKellar
Bottoms Up have issued a writ, or at least written a letter, to Samsung, Ellen and Bradley demanding 5% royalties to avoid a messy tabloid affair over their flagrant abuse of their intellectual property: the awards selfie.