Online English school EF Englishtown has launched an innovative brand campaign which allows users to become the hero of a film about their future.
Created by Saga Film in Sweden, the campaign invites users to upload a photo and submit their name and gender, which are then displayed throughout the video including on the Eiffel Tower, in Time Square and on the cover of newspapers.
Since the campaign launched over 300,00 videos have been created. Click here to view the site.
