Creative Director: Nick Worthington
Deputy Creative Director: Levi Slavin
Agency producer: Jen Storey
Production company: The Sweet Shop
Director: Steve Ayson
Executive producer: Sharlene George
Producer: Larisa Tiffin
Group Account Director: Angela Watson
Senior Account Director: Karla Fisher
Senior Account Manager: Kate Smart
Colenso BBDO New Zealand and Frucor Beverages Ltd are rolling out a multimedia campaign in an attempt to reinvigorate the Fresh Up brand.
The campaign, which uses TVCs and cinema ads and is suppported by an online microsite and Facebook page, uses humour to create awareness of the brand.
The ads feature different characters with "creepy mouth", which is when the mouth becomes so dry that the lips stick to the gums. The campaign says that the Fresh Up drink brand is the only cure.
There are three TVCs, Masseuse, Tailor and Shoe Shop. Masseuse was put to air last week, while Tailor will be aired next Sunday (23 May), and Shoe Shop is still in production stages.
The spend for the campaign was over NZ$2 million (AUS$1.6 million).