Thirst is Creepy

18 May 2010

Advertiser: Frucor Beverages Limited (New Zealand)

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Creative Director: Nick Worthington

Deputy Creative Director: Levi Slavin

Agency producer: Jen Storey

Production company: The Sweet Shop

Director: Steve Ayson

Executive producer: Sharlene George

Producer: Larisa Tiffin

Group Account Director: Angela Watson

Senior Account Director: Karla Fisher

Senior Account Manager: Kate Smart

Colenso BBDO New Zealand and Frucor Beverages Ltd are rolling out a multimedia campaign in an attempt to reinvigorate the Fresh Up brand.
The campaign, which uses TVCs and cinema ads and is suppported by an online microsite and Facebook page, uses humour to create awareness of the brand.
The ads feature different characters with "creepy mouth", which is when the mouth becomes so dry that the lips stick to the gums. The campaign says that the Fresh Up drink brand is the only cure. 
The spend for the campaign was over NZ$2 million (AUS$1.6 million).

Colenso BBDO New Zealand and Frucor Beverages Ltd are rolling out a multimedia campaign in an attempt to reinvigorate the Fresh Up brand.

The campaign, which uses TVCs and cinema ads and is suppported by an online microsite and Facebook page, uses humour to create awareness of the brand.

The ads feature different characters with "creepy mouth", which is when the mouth becomes so dry that the lips stick to the gums. The campaign says that the Fresh Up drink brand is the only cure. 

There are three TVCs, Masseuse, Tailor and Shoe Shop. Masseuse was put to air last week, while Tailor will be aired next Sunday (23 May), and Shoe Shop is still in production stages.

The spend for the campaign was over NZ$2 million (AUS$1.6 million).

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