Powerade is powering up for the 2014 FIFA World Cup in its latest campaign.
The campaign, created by Wieden+Kennedy Amsterdam, stars Spanish professional footballer, Andrés Iniesta, showing the power and success gained to play with a little sip of Powerade.
There’s Power in Every Game will run across TV, print/out-of-home, documentary-style films and a global digital activation that heroes real players.
Credits
Client
Jonathan Mildenhall - Senior Vice President, Integrated Marketing Content & Design Excellence
Brynn Bardacke - Global Group Creative Director
Andra London - Global Communications Manager
Rachel Holbrook - Global Director, Film Production
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director - Mark Bernath & Eric Quennoy
Creative Director - Alvaro Sotomayor & Rosie Bardales
Art Director - Mike Bond
Copywriter - Bernard Hunter
Head of Broadcast Production - Erik Verheijen
Broadcast Producer - Tony Stearns, Lars Fabery de Jonge
Planner - Ben Armistead
Group Account Director - Kirk Johnson
Account Director - Courtney Trull
Art Buyer - Maud Klarenbeek
Project Manager - Stacey Prudden
Business Affairs - Emilie Douque
Film Production
Production Company - CAVIAR LOS ANGELES
Director - AG Rojas
Director of Photography - Frederick Backar & Michael Ragan
Producer - Geoff McLean
Executive Producer - Michael Sagol & Jasper Thomlinson
Editing Company - Whitehouse Post London
Editor - Russel Icke, Charlie Harvey
